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The |
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MEETING OF DIRECTORS OF THE WEST
AFRICAN NMHSs
(Banjul , Gambia
Pre-Meeting
Workshop
Resource
Mobilization and Strategic Advocacy
01 - 02 February 2010
Pre-Meeting
Workshop
Resource
Mobilization and Strategic Advocacy
01 - 02
November 2009
Monday 01
February 2010
Opening session
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09:00 - 09:15 |
Opening
of the meeting |
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09:15 - 09:30 |
Agenda
Arrangements and Meeting Format |
Session 1 – WMO Resource Mobilization Office
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09:30 - 10:30 |
WMO
Resource Mobilization Office Role, Objectives and Strategic Approach |
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VCP Programme Overview of support areas, processes and requests from the
region |
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10:30 - 11:00 |
Coffee-break |
Session 2 – Financing Opportunities accessible
National Level through external financing mechanisms in West and North Africa.
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11:00 – 12.30 |
Major
Financing Mechanisms – Priorities and Processes ·
World
Bank ·
African
Development Bank ·
European
Commission (including ACP) ·
Global
Environment Facility (UNDP and French GEF) ·
UN
Delivering as One and UN Country Fund |
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13:00 - 14:00 |
Lunch |
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14:00 - 15:00 |
Development
Assistance Available Through Overseas Missions - Priorities and Processes Various Country Missions |
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15:00 - 16:00 |
Case studies from NMS on successful approaches to funding mechanisms |
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16:00 - 16:30 |
Coffee-break |
Session 3 – Planning your approach
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16:30 - 17:30 |
Formulation of project proposals - key things to look for |
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17:30 – 18:00 |
Discussions and Closure of Day 1 |
Tuesday 02
February 2010
Session 4:
Advocacy and Marketing
Introductory
Social Marketing Workshop for
Directors of the
West African National Hydrometeorological
Services
Presented by Steve Menzies
UK Social Marketing Centre Affiliate
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Objectives:
The primary objective of this 1-day workshop is to enable the 20
participants to understand how to take a more “customer-centred and service oriented” approach to marketing
their National Hydrometeorological Services to target “end users” and to
community and government.
The Principle behind this workshop is that increasing client focus and
also the visibility of the NMS products and services at the political and end
user level should aid towards building a case for increased funding at the
national level.
The workshop will provide
participants with:
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An understanding of why it is essential to
develop products/services based on understanding needs of your customer/audience;
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Practical knowledge of how to use marketing
tools and processes to get the attention of government ministries in terms
of the significant role of NMS and their
products and service to various sectors;
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Practical knowledge of how to use marketing
tools and processes to help develop customer-centred
products and services and inform the clients of these including;
o
How to put yourself in the shoes of your target
audience;
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How to segment and prioritize your target
customers;
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Understand basic marketing concepts;
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The opportunity to review real case examples from
the WMO and elsewhere;
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The opportunity to developing an initial “Marketing
Proposal”.
The workshop will use real case studies from Kenya and elsewhere to show
how the National Hydrometeorological Service has developed particular products and
services to meet the specific needs of their end-users and how these services
are marketed. Key case studies will focus on advocating the role of NMS products and
services to government and marketing effective products and services to
end-users in the following sectors:
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Agriculture
·
Disaster management
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Water management
·
Energy sector
PROGRAMME
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Session 1: An Introduction to Marketing
(9.00-10.30) |
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Reviewing Workshop Objectives: |
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What do we want to achieve? |
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Key Learning Objectives: |
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To build understanding of why we need to develop
products/services around customer/audience needs; |
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Providing practical knowledge of how to use
marketing tools and processes to help develop “customer-centred”
products and services; |
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How to commission and use market research and
expert advice. |
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Icebreaker and Expectations: |
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The Marketing Line - Group exercise – to test
existing knowledge (5 minutes) |
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Participants expectations/Ground rules (15
minutes) Get views/aspirations of
participants and write them on flip chart in groups – work 5 minutes then
group feedback. We will review these
at the end of the workshop |
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BINGO - Brief introductory “getting to know
everyone” group exercise (10 minutes) |
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Presentation # 1: The importance of developing
products/services based on the needs of end-users |
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The difference between expert driven model and
customer driven model; |
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How important is the end-user in how we develop
products/services and the marketing strategies to promote them? |
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Do our products and services have SMART
objectives that are built around the end-users needs and requirements? |
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Reviewing examples of customer driven and expert
driven marketing |
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Morning Tea:
10.30-11.00 |
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Session 2: Group
Exercises (11.00-1.00) |
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Group Exercise #1 Defining our customers:
Designed to test the idea that we make assumptions about what our customers
want |
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Building a customer profile. The Groups are asked
to answer the following questions: |
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Who is your most important end user? Please
provide a brief description of this end user? |
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Why are they your
most important end user? |
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What key services and products do you provide to
this end user? |
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How do they currently use these services and
products? |
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What could you do to improve the way these
services and products are provided to this end-user? |
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Group Exercise #2: Defining our objectives:
Designed to show that we often define objectives based on our own needs –
rather than the needs of our customers |
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The groups are asked to choose one priority programme that they know well. In their groups they are
asked to: |
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Define - what it is the programme
is trying to achieve? |
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What is the “success criteria” and how will you
know if you have achieved it? |
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Group Feedback – from three groups? |
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Lunch: 1.00-2.00 |
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Session 3: Presentation # 2 – Reviewing Real Case
Studies (2.00-3.00) |
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Group Exercise # 3– Identify strengths and weaknesses. Report back
findings |
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Afternoon Tea:
3.00-3.30 |
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Session 4: Developing a
Marketing Proposal (3.30-4.30) |
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Group Exercise # 4– Think about how you would develop your own
marketing strategy based on the needs of your target end user |
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Groups present their Marketing Proposals. |
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Participants vote on the best proposal |
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Final Discussion and
Wrap-Up (4.30-5.00) |
Steve Menzies
Mobile: +44 07525178447
Email: stephencmenzies@yahoo.co.nz